7 Deadly Sins of B2B Lead Generation

Are you struggling to generate leads for your business? You’re not alone. Many businesses find it difficult to attract new customers, especially in the B2B space. In this blog post, we will discuss seven of the most common mistakes that businesses make when it comes to B2B lead generation. By avoiding these mistakes, you’ll be able to generate more leads and convert them into sales more easily!

  1. Using the main company domain
  2. Poor or spammy email title
  3. A dead email template
  4. No email first line personalization
  5. Using high email spammy words in the body
  6. Wrong email signature format and content
  7. Talking exclusively about yourself

 

Using the main company domain

When you use your main company domain in your email address (i.e. [email protected]), if it gets cut by spam and a bad email reputation then you will lose your main domain reputation.

Instead, use a different domain for your B2B lead generation emails (i.e. [email protected] or [email protected]). You can then set up an email forward from this domain to your primary domain.

This way, if your lead generation domain gets blacklisted, your main domain will not be affected.

 

Poor or spammy email title

Your email subject line is one of the most important elements in getting your email opened.

If it’s not interesting or relevant, recipients are likely to delete it without reading.

Make sure your email subject lines are clear, concise, and make a promise of value. For example, “Is it you? ” or ” Hello Name!”

 

A dead email template for B2B Lead Generation

b2b lead generation - email templateIf you have an email subscriber list that has signed up for your email list, you can send them an email template that they may or may not enjoy depending on how much they like your business.

In contrast, when it comes to delivering an email campaign to a newly generated email list, you should avoid using a brightly colored email template or one that has a lot of content.

You should always use a simple email template that is easy to scan.

The email body should be short and to the point. Include a call-to-action (CTA) so that recipients know what you want them to do next.

 

No email first line personalization

When you are sending an email campaign to your subscribers then it’s very important to personalize the first line of your email.

You should always include the recipient’s name in the first line of your email so that it stands out in their inbox and they are more likely to read it.

For example, “Hi John, I hope you’re well.”
This simple change can make a big difference in your open rates.

 

Using high email spammy words in the body

When you are writing the email body, avoid using spammy words that will trigger the spam filter.
Some examples of these words include “free”, “win”, and “cash”.
If you use these words in your email, there’s a good chance that it will not be delivered to the recipient’s inbox.

 

Wrong email signature format and content

Your email signature is an important part of your B2B lead generation strategy.
It should include your name, title, company name, website URL, and contact information.
Make sure that your email signature is formatted correctly so that it appears correctly on all devices.
Additionally, avoid including too much information in your signature. Keep it short and to the point.

Talking exclusively about yourself

In every interaction that you have with a potential customer, you should always be thinking about how you can help them.
When you’re generating leads, it’s important to focus on the needs of your target audience and not just on your own products or services.
If you only talk about yourself, you’re likely to turn potential customers off and they’ll go somewhere else.

By avoiding these deadly sins, you’ll be well on your way to generating more leads and converting them into sales! What other mistakes do you see people making when it comes to B2B lead generation? Share in the comments below!

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Helal Miah
Helal Miah

Helal Miah is a digital marketer and B2B email list builder who helps business owners improve their online marketing and visibility. He's been in the industry for over a decade and has completed over 300 projects and 18000 hours of work on Upwork.

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